Photoreal 3D Renderings
  • 3D Visualisation Introduction
  • 3D visualisation is a brilliant and versatile tool. I am commissioned by all manor of clientele, from large corporations all the way through to freelance designers (and everything in between). In essence, 3D visualisation can help anyone that needs to see something that cannot be photographed. With 3D visualisation you can change lighting, camera angles, colours and textures without huge cost and time issues, easing budget restraints.
  • Product Visualisation
  • This is when marketing imagery requires a realistic, photographic feel. I have created 3d product renderings for many clients. When a product has not yet been released and needs to be advertised or marketed in a way that requires product photography, 3d visualisation can really help. CGI is a versatile tool in the production of modern advertising content. All the artwork I produce is digital, therefore can easily and quickly be used for websites, inserted into moving images or sent straight to print. A product needs to be shown as it will eventually be sold and in it’s best light.
  • Packaging Visualisation
  • 3D packaging visuals are a valuable resource to designers and FMCG end client. At both concept stage and for advertising. For example, I can take early design concept sketches and turn them into full 3D product shots ready to show clients and then tweak for later use in promotion. I can also take existing CAD data and render it to promote a product whilst it is still in manufacture. Importing your manufacturing CAD data allows me to render accurate representations of a product for use in marketing material.
  • Technical & Cut-Away
  • Technical, cut-away and exploded 3D visuals can help show how something works or a process. These 3d visualisations are very helpful if you are trying to promote a complex product or process. Sometimes it is impossible to photograph the inner wiring of a cable or you need to see a room layout from above that is in the middle of a building. This is where 3D visualisation shows it’s value, a useful, versatile tool, adding value to your project.
  • Architectural Visualisation
  • Taking existing 2D CAD plans to model a virtual building. This is then used for showing how the construction will look in it’s environment. 3D visuals are an essential part of the marketing process for developers. Placing the property within the surrounding area, using the same imagery for marketing material.
  • Process: Two Approaches
  • 1. Import existing CAD data and 3D models. This could be anything from a simple in-house test model through to a manufacturer’s tooling file. This process also has benefits over modelling from scratch – reducing your costs and timings. Importing existing models reduces turnaround, as it removes the front end task of modelling. 2. Model your product. Creating a model from the ground up gives layers of flexibility throughout the project. Especially when applying changes for feedback. I can use 2D plans, drawings or rough sketches to create the 3d models. Amends can be made easily and sent back for approval on email.