3D VISUALISATION

Photoreal 3D Renderings

3D Visualisation Introduction
3D visualisation is a powerful medium for turning ideas into compelling visuals. I partner with clients ranging from global brands to independent creatives, creating imagery that communicates what can’t yet be captured through photography. By allowing complete control over lighting, perspective, colour, and materials, 3D visualisation offers creative freedom while saving both time and cost.

Product Visualisation
Product visualisation is perfect when marketing imagery needs a realistic, photographic finish. I create high-quality 3D renders that allow products to be showcased before they’re physically available, making CGI an ideal solution for pre-launch advertising and campaigns. All artwork is produced digitally, allowing assets to be quickly adapted for web, motion, or print. The focus is always on presenting your product clearly, accurately, and in its best possible light.

Packaging Visualisation
3D packaging visuals are a valuable resource to designers and FMCG end client. At both concept stage and for advertising. For example, I can take early design concept sketches and turn them into full 3D product shots ready to show clients and then tweak for later use in promotion. I can also take existing CAD data and render it to promote a product whilst it is still in manufacture. Importing your manufacturing CAD data allows me to render accurate representations of a product for use in marketing material.

Technical & Cut-Away
Technical, cut-away and exploded 3D visuals can help show how something works or a process. These 3d visualisations are very helpful if you are trying to promote a complex product or process. Sometimes it is impossible to photograph the inner wiring of a cable or you need to see a room layout from above that is in the middle of a building. This is where 3D visualisation shows it’s value, a useful, versatile tool, adding value to your project.

Architectural Visualisation
Taking existing 2D CAD plans to model a virtual building. This is then used for showing how the construction will look in it’s environment. 3D visuals are an essential part of the marketing process for developers. Placing the property within the surrounding area, using the same imagery for marketing material.

Process: Two Approaches
1. Import existing CAD data and 3D models. This could be anything from a simple in-house test model through to a manufacturer’s tooling file. This process also has benefits over modelling from scratch – reducing your costs and timings. Importing existing models reduces turnaround, as it removes the front end task of modelling. 2. Model your product. Creating a model from the ground up gives layers of flexibility throughout the project. Especially when applying changes for feedback. I can use 2D plans, drawings or rough sketches to create the 3d models. Amends can be made easily and sent back for approval on email.

View from any angle, change colours

View multiple product options with ease

Change labels, colours and ranges

See your designs before they exist

Use on websites, in brochures or posters

CGI's allow marketing before construction