High Quality CGI Packshot for Healthcare

Brief:

Swanson healthcare packaging. The client needed a whole range of product images. Across various size packs and tablets.

CGI:

The project began with modelling a highly accurate digital version of each bottle shape and cap in Maya. From there, developing a transparent plastic material with carefully tuned refraction to realistically reveal the product inside. The standout element was a dynamic physics simulation of the tablets, allowing them to fall naturally into the bottle and settle in a way that feels authentic and visually convincing.

Output:

A full set of consistent renders across the entire range were successfully created on time and on budget.