This project involved creating a CGI product launch animation for a new retro gaming console, supported by a series of photoreal still images generated from the same digital production process. The objective was to create an engaging launch asset that introduced the product, showcased its design and communicated the features of the device before release. Using CGI allowed the console to be presented through cinematic camera movement, controlled lighting and detailed product sequences, creating a premium marketing trailer without the limitations of traditional product filming. Additional still images were extracted from the animation production to provide consistent marketing visuals for online promotion, e-commerce and campaign materials.

Launching a new consumer electronics product requires marketing content that creates excitement and clearly communicates the product experience before customers can physically interact with it. The challenge was to produce a visual campaign that highlighted: • The unique retro gaming design • Product features and controls • Build quality and materials • The overall user experience • The brand identity behind the device The content needed to work across multiple launch channels while maintaining a consistent premium appearance.

The product was developed into a detailed CGI asset, allowing the creation of a complete product launch animation. The CGI workflow provided full control over: • Camera movement • Lighting design • Product positioning • Material realism • Feature demonstrations • Cinematic presentation The main deliverable was a CGI product animation designed to introduce the console and create excitement around the launch. Rather than being limited by physical filming, CGI allowed the product to be showcased from any angle and in any environment while maintaining complete accuracy to the final design.

The centrepiece of this project was the product launch animation. You can see clips from the animation in the 3DA Showreel. The animation was created to showcase the console through cinematic sequences, highlighting the product design, details and features in a visually engaging way. The CGI trailer allowed the product to be presented with: • Dynamic camera movements • Detailed close-up shots • Premium lighting sequences • Feature-focused scenes • Smooth product transitions • High-quality commercial presentation This approach is particularly effective for consumer electronics launches where design, technology and user experience need to be communicated quickly and visually.

Alongside the animation, high-resolution still images were created from the same CGI scenes. Using frames from the animation production ensured complete consistency between video and still marketing assets. The supporting imagery provided: • Hero product images • Website visuals • E-commerce assets • Social media content • Promotional campaign imagery Creating both animation and stills from one CGI production workflow provides a more efficient and consistent approach than separate photography and video production.

To support the product range, additional CGI stills were created for the founder edition black variant alongside the original white version. Using the same CAD-to-CGI workflow, the updated visuals showcased the alternative finish while maintaining consistency across the launch campaign and wider product presentation.

CGI product animation enables brands to create launch content before physical products are widely available. Benefits include: • Earlier marketing campaigns • Complete creative control • Consistent visuals across all channels • Ability to demonstrate features clearly • Reusable digital product assets • No requirement for complex product filming

• Product launch marketing • Consumer electronics advertising • E-commerce product listings • Social media campaigns Additional assets can be extended into 3D Product Animation for marketing campaigns. Also view Product Launch CGI for marketing campaigns

• CGI product launch animation • Photoreal product stills • Marketing imagery • E-commerce visuals • Consumer electronics CGI assets

• Consumer Electronics • Gaming • Hardware

3D Product Animation & Product Launch CGI This project demonstrates how CGI animation can transform a digital product design into a complete launch campaign, combining cinematic product storytelling with flexible marketing imagery.

Product Launch CGI CAD to CGI Start Your CGI Project

A CGI product launch animation allows brands to introduce new products with cinematic visuals before physical production, photography or retail availability. 3DA creates photoreal product animations and marketing assets that help businesses explain features, build excitement and launch products with confidence.