This project involved creating a high-quality CGI product launch animation for a new consumer electronics product, supported by a collection of photoreal still images generated from the same CGI production process. The project involved creating a two-minute CGI product animation and supporting still imagery, including additional visuals for the limited edition black variant. Using CGI allowed the product to be presented through cinematic camera movement, realistic materials and carefully controlled lighting, creating a premium marketing asset before traditional product photography was possible. Additional product images were created from the animation scenes to support wider marketing activity, including digital campaigns, website content and promotional materials.

Launching a new consumer electronics product requires engaging marketing content that can communicate the product experience before customers can physically interact with it. The challenge was to create a visual story that showcased: • Product design and innovation • Key features and functionality • Premium materials and finishes • User experience • Brand positioning The final content needed to work across multiple launch channels while maintaining a consistent, high-quality visual style.

The product was developed into a detailed CGI asset, allowing a complete product launch animation to be created without the limitations of traditional filming. The CGI workflow included: • Product preparation and optimisation • Realistic material development • Studio and environmental lighting • Cinematic camera animation • Feature-focused sequences • Final high-resolution rendering The two-minute CGI trailer became the centrepiece of the launch campaign, presenting the product through a polished commercial-style animation.

The main focus of this project was the two-minute CGI product trailer. You can see clips from the trailer in the 3DA Showreel. The animation was created to showcase the product in a visually engaging way, combining product storytelling with cinematic presentation. The trailer included: • Dynamic camera movements • Detailed product close-ups • Feature demonstrations • Premium lighting sequences • Smooth product transitions • High-quality commercial visuals CGI animation allowed the product to be shown from any angle, with complete control over the environment, lighting and presentation. This approach is particularly effective for consumer electronics products where design, technology and user experience need to be communicated before launch.

Alongside the animation, a series of high-resolution still images were produced from the CGI scenes. Using the same CGI production ensured complete consistency between the video and supporting marketing imagery. The still assets provided: • Hero product images • Website visuals • Promotional campaign imagery • Social media content • Product marketing assets Creating animation and stills from one CGI workflow provides a more efficient solution than producing separate photography and video shoots.

To support the product range, additional CGI stills were created for the limited edition black variant. Using the same CAD-to-CGI workflow, the updated visuals showcased the alternative finish while maintaining consistency with the original launch campaign.

Consumer electronics brands often need marketing content before final products are available. CGI enables businesses to: • Begin marketing earlier • Create visuals before photography is possible • Demonstrate product features clearly • Produce consistent launch assets • Adapt visuals for different marketing channels A single digital product asset can be used to create a complete library of launch content, from cinematic animation through to still imagery.

This type of CGI production is ideal for: • Consumer electronics launches • Technology products • Gaming hardware • Kickstarter campaigns • E-commerce • Advertising campaigns • Social media marketing • Trade show presentations

• Two-minute CGI product launch trailer • 3D product animation • Photoreal product stills • Marketing campaign imagery • Digital product assets

Consumer Electronics & Gaming Hardware

Product Launch CGI Animation This project demonstrates how CGI animation can transform a digital product design into a complete launch campaign, creating engaging visuals before physical production and photography are available.

Product Launch CGI CAD to CGI Kickstarter CGI

Launching a product successfully starts with outstanding marketing assets. By transforming CAD data into photoreal CGI, 3DA helps consumer electronics brands create premium product imagery and animation before manufacturing is complete. From hero visuals and retail imagery to cinematic CGI trailers, every asset is designed to support successful product launches across marketing, e-commerce and advertising.

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